BUDWEISER - HOCKEY STREET

Budweiser brought hockey to Hockey Street in Saint John, New Brunswick - the only street in Canada named after our national pass time.

We set up a street hockey game featuring two local beer league teams - The Mustangs and The Most Wanteds. We brought a hand-crafted sign, a whole lotta red lights and 7 surprise guests from the NHLPA to throw the residents of Hockey Street an event they won't soon forget.