McCAFÉ + TIFF - BEAN SCENES YEAR ONE

McDonald's wanted a sleeve design for their free coffee promo during TIFF 2015. We saw their ask and raised them a Shazamable sleeve - giving the McCafé beans their 15 minutes of fame in a series of parodies we affectionately call Bean Scenes.

McCAFÉ + TIFF - BEAN SCENES YEAR TWO

Bean Scenes had a 98% positive engagement rate on social media in its first year - the highest positive engagement rate of any content ever posted on the McDonald's Canada Facebook page and YouTube channel. This encouraging feedback inspired us to bring the beans back for another set of films.